Carpet Cleaning Advertising 101

If you follow these few key guidelines, you’ll greatly increase the profitability of your advertising. Advertising can be tough, especially for owners of carpet cleaning companies. You know you have to advertise if you want to grow, but what else can you say in an ad besides how cheap your services are?
Most ads are based on low price. Using a competitive price is a good way to gain attention. However, it confuses your prospect when all advertising messages about carpet cleaning are based on price. She wonders what makes your company unique. Use this to your advantage.
How to differentiate yourself from the competition
It’s your job to tell your prospect how you are different. You have to develop a unique selling proposition (USP) that is completely unique to your company. It states what you do that it different from any other cleaner in your market. Spend some time figuring out what you do that’s different.
Ask yourself: What do your clients say they like about your service? How do you make your clients feel? What problems do you solve for your client? Having a […]

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