June 30, 2007

Marketing Your Cleaning Business With Flyers

Here’s an economical way to advertise to the best neighborhoods in your city. The system outlined here works great for any carpet cleaning, window cleaning, maid service, or pressure washing business.
Many cleaning businesses want to know if passing out flyers will work. Usually, they have tried it at some point. Most times, it ended in failure. I always hear, “It used to work 10 years ago, but now it just doesn’t work any more.”
Yes, it may have gotten more difficult. Consumers are getting wiser. A flyer without selling power won’t bring you any new clients. Homeowners want to know more than how cheap you are. They are skeptical about bait-and-switch advertising that is prevalent in the cleaning industry. It’s up to you to change their mind when you put a flyer on their doorknob.
First, keep in mind flyers are a cheap way to advertise. This isn’t necessarily a good thing. In fact, you should steer away from cheap ways to advertise because your prospect can view you as cheap. They WILL view you as cheap if all you do is put a piece of paper on […]

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