June 11, 2008

Top 10 Tips to Make the Most of Your Marketing Dollar$

Here are the Top 10 Tips I give small business owners and entrepreneurs on a daily basis when I see them out at networking functions. These 10 things will be the least expensive and probably the most effective forms of marketing that you could do to promote your business.1. Display your cards at coffee shops, book stores, businesses of people you know, membership stores like Costco and Sam’s Club; all of these are free.2. Hold an Open House, Ribbon Cutting or some kind of an event to attract the public or your specific target market to your business (It’s important to plan well and publicize the event with releases, invitations, entertainment, promotional items, giveaways, etc.). Coordinate this with your local chamber of commerce so they publicize it to their membership as well.3. Put your sales message and/or logo on everything, your car, shirts, nametag, building, invoices, envelopes, sales flyers, receipts, tags, etc.4. Invite trade for services for things you may need (bookkeeping help, CPA, financial or attorney advice, marketing, advertising, promotions, signs, promo items, printing, products, services, etc.). This will save you money and give you other avenues to pursue for referrals as well.5. Go in with […]

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